Homeowners search Google before they call anyone. If your reviews are thin, outdated, or have unanswered negatives — they're calling your competitor. You never even knew they looked.
Jeff Quinlan has been building and running businesses for over 30 years — homebuilding, real estate, contracting, and property management. He's been on job sites. He knows what a slow week feels like, what a bad review costs, and what it means to fight for your reputation in a competitive local market. When you work with Home Pro Reputation Partners, Jeff personally oversees your account.
You do great work. But if your online reputation doesn't show it, homeowners choosing between you and a competitor will pick the contractor with more reviews every time.
87% of homeowners check Google reviews before hiring any contractor. They search, they compare, they decide — often in under 60 seconds. If your profile has 8 reviews from 2 years ago and your competitor has 90 recent ones, the job goes to them. You never get a chance to quote.
A single unanswered negative review — even an unfair one from a problem customer — can cost you 10–15 jobs per year. At $2,000–$8,000 average job value, that's $20,000–$120,000 walking out the door annually because you didn't respond to one angry comment online.
Every call that goes unanswered while you're on a job, in a crawl space, or on a roof is a lead that immediately called your competitor. Homeowners don't leave voicemails anymore — they move on in 30 seconds. Our missed call text-back recovers those leads automatically, even at 10pm.
A frustrated homeowner doesn't call to complain — they go straight to Google and leave a 1-star review. By the time you see it, it's already been read by dozens of people searching your name. One bad job — or even one miscommunication — can follow you for years.
You're on the job. You don't have time to manage your online reputation. We stay in the trenches for you — responding, resolving, disputing, and protecting your name every single day.
Every Google review — 5-star or 1-star — gets a professional, on-brand response written and posted by our team within 24 hours. You never have to log in, think of what to say, or risk saying the wrong thing under pressure. Homeowners see an engaged, professional contractor. You spend zero time on it.
Our system detects frustration signals before a customer ever reaches Google. When we catch one, we route them to you privately — not a public post. Most unhappy customers just want to feel heard. We create that space so the problem gets resolved quietly. Prevention beats damage control every time.
When a customer is upset, the last thing you want is to respond emotionally in the middle of a job. Our system reaches out immediately with a proven de-escalation sequence — listening, acknowledging, and offering resolution before they ever reach Google. If it needs a human touch, our team steps in. You stay on the job. You stay out of the conflict entirely.
Got a review from someone who was never a customer? A competitor attack? A review that violates Google's policies — fake, spam, or off-topic? We formally flag and dispute it through Google's review removal process. We document everything, submit correctly, and follow up persistently. Most businesses never even try.
Even when a negative can't be removed, it can be buried. We systematically generate genuine 5-star reviews from your happiest customers — sent at the right moment, via a frictionless one-tap process. A 3.8 rating with 12 reviews becomes a 4.7 with 80. That old negative gets buried where nobody reads it.
Google is just one front. Homeowners also check Yelp, Angi, HomeAdvisor, Facebook, BBB, Nextdoor, Houzz, and 30+ other sites. We monitor all of them around the clock. The moment anything new appears — positive or negative — we're already on it. Nothing gets past us. Nothing goes unaddressed.
No new logins. No new tasks. No tech. You keep doing what you do best — we handle everything else behind the scenes.
We connect to your Google Business Profile, configure automated review requests, and customize every message for your trade and your market. Done in 7–10 days. You don't lift a finger.
When a job is marked complete, a friendly text goes out automatically asking for a Google review. One tap. Takes 90 seconds. Your rating climbs on autopilot while you move to the next job.
Unhappy customers get routed to us privately — not Google. We communicate, de-escalate, and resolve. Most never post publicly at all. Your reputation stays protected without you knowing it was ever threatened.
Fake reviews, competitor attacks, policy violations — we formally dispute and pursue removal through every legitimate channel. We document, submit, and follow up. Most contractors never fight back. We always do.
Every month, a clean report shows new reviews, rating progress, competitor comparison, and what we resolved privately. You see it working without doing any of the work.
Most contractors are either ignoring their reputation or fighting it alone. Neither works.
No obligation. No pitch. A clear picture of where your reputation stands and exactly what it's costing you in jobs every month.
Your star rating, review count, and response rate — graded against your top local competitors.
See exactly how you stack up against the top 3 contractors in your trade and market — side by side.
A real dollar estimate of how many jobs your current reputation is costing you every month.
We identify any reviews that may qualify for a formal Google dispute and flag every one.
Missing info, wrong categories, outdated photos — everything homeowners see that might cost you a call.
Exactly how many reviews you need to rank above your top competitor — and the fastest path to get there.
Are calls going unanswered after hours or on weekends? We identify where you're losing leads.
Plain English. No jargon. The 3 highest-impact moves you can make this month to win more jobs from Google.
A $397 value — free for home service contractors this month
Google's local algorithm rewards contractors with active, recent reviews and consistent owner responses. When we run your reputation, we're quietly boosting your local SEO every single month — at no extra cost.
Google tracks how recently and frequently you get reviews. A contractor with 10 new reviews this month outranks one with 200 reviews from 3 years ago. Our system keeps fresh reviews coming every week.
When you respond to reviews, Google sees an active local business and rewards you. We respond to every review on your behalf — your listing constantly signals activity. Most contractors never respond. That's your edge.
An incomplete profile ranks lower — guaranteed. We audit and optimize your entire Google Business Profile at setup: categories, services, photos, description, Q&A, and attributes. Then we refresh it monthly.
When customers mention "best roofer in Louisville" or "reliable HVAC" in their reviews, Google indexes those keywords and boosts your relevance. Our system encourages detailed reviews that work for your SEO.
When homeowners search "roofer near me" or "HVAC contractor in [your city]," the top 3 results get 44% of all clicks — before anyone scrolls. Reputation management is the single most cost-effective way to get there. No ad spend. No agency retainer. Just more reviews, handled consistently.
When your reputation runs on autopilot — and someone is fighting for you — the phone rings differently.
"I went from 11 reviews to 64 in four months. A homeowner called me last week and said she chose me specifically because of how I responded to a negative review. I didn't even write that response — they did. That's the whole game right there."
"Had a customer who was furious about a scheduling mix-up. I would have just argued with him. Instead the team reached out, apologized professionally, offered a discount on the next service, and he ended up leaving a 5-star review. I would have had a 1-star review and a lost customer."
"Someone left us a fake review — never used us, just a competitor attack. They identified it, filed the dispute, followed up three times. Got it removed. I had accepted that review was just going to be there forever. It's gone now. My rating went from 4.1 to 4.6 overnight."
Takes 60 seconds. We review your Google presence, run the competitor analysis, identify any disputable reviews, and deliver your full audit within 1 business day — free, no obligation.
We're already pulling your Google Business Profile and running the competitor analysis. Your full Reputation Audit arrives within 1 business day.
We'll also reach out to schedule a quick 15-minute call to walk through your results — no pressure, just the numbers.
Questions? Email jeff@sitevelocity.co